Scrum Breakfast in Zürich, Guideware Case Study

This month we are honored to have a special guest to the Scrum Breakfast in Zürich: Stuart Read, Professor of Marketing at the IMD in Lausanne.

You already know Scrum. You have likely seen it at work. In this discussion, we will investigate a firm built completely on Scum. Not only does the firm use Sprint teams for every function in the company, the firm has used Scrum since its founding day. I encourage you to review the case study so we can have a focused discussion on the issues around such a complete adoption of the methodology, especially as the firm expands beyond 500 employees.

Stuart Read is Professor of Marketing at IMD. He is currently developing cases and research in the following areas:

• New ventures and innovation
• Specifically investigating expertise in the entrepreneurial domain
• Marketing of innovations with network externalities
• Non-predictive strategies that enable managers to effectively make decisions in situations of true uncertainty

His academic credentials include a Ph.D. in marketing from the University of Washington and a Bachelor's degree in computer science from Harvard University. He has nearly 20 years of industry experience, having participated in the creation of six high technology start-up firms. Four of those firms were acquired by industry leaders including Sun Microsystems and Lotus Development Corporation. Two are publicly traded. Stuart also spent 6 years with enterprise database software provider, Oracle Corporation.

The Scrum Breakfast in Zürich is a monthly exchange of information around Scrum. The breakfast offers discussion, information and hands-on experience to CIO's, executive and operational project managers. The Scrum Breakfast takes place the first Wednesday of each month. The program starts with a short presentation about on an in interesting topic around Scrum. Then follows a moderated discussion among the participants to encourage an exchange of know-how and experiences.

The talk will be held in English.

Attendance is free and our sponsor namics provides the coffee, gipfeli (croissants) and orange juice.

Date: June 4, 2008
Time: 10:00 to 12:30 (Special Case!)
Location: namics ag, konradstrasse 12, 8005 zürich

Registration for the Scrum Breakfast via xing or via comment (won't be published). If you wish to join us for lunch, please register separately at xing.